Muscle Rehab

Muscle Rehab, as a brand, has expanded quite well and claims assurance in its quality.

Muscle Rehab was preparing to launch with a line of premium bath bombs and bath salts for athletes. They faced an industry that focused on the female audience. They needed to chart a new course.

Confident, unexpected, enticing, the creative concept draws your attention by showing the product in its use. We created a brand, from strategy and narrative to visual identity and packaging, that merges all audiences—ideal for a product that's both rigorous and tended by hand.

Premium within reach. Muscle Rehab's market to young adult athletes, ages 18 to 35, where sore muscles are a part of an active lifestyle. To reach them, we needed to create more than a bath bomb brand. We needed to stand for something greater. So we designed a brand for the doers—something to live up to. The result is a lifestyle brand that values ambition and hard work, as well as unwinding time and connecting with friends.