Abstract Creative

Is your brand ready to scale?

Take our 2-minute ICON quiz. Diagnose where you’re stuck across Identity, Communication, Optimization, and Navigation—then get a tailored plan with investment & timeline.

No fluff. Actionable next steps.

IdentityCommunicationOptimizationNavigation

Don’t fill this out:

1) How clear is your brand positioning right now?

We need to define it from scratch It’s fuzzy/inconsistent across the team Clear and documented Mostly clear, not documented

2) Visual identity (logo, type, color) reflects who we are:

Outdated/misaligned Partially aligned Fully aligned and consistent Looks fine, no guidelines

3) Buyer personas & priorities:

Not defined Defined but unused Defined, validated, used We have assumptions only

4) Messaging consistency across channels:

Inconsistent and ad-hoc Some guidelines, not enforced Consistent + documented playbook Consistent but undocumented

5) Website/funnel copy converts:

We’re guessing Some wins, inconsistent Strong, tested, high converting We haven’t tested

6) Content/campaign rhythm:

Irregular Quarterly at best Consistent calendar + KPIs Consistent, no KPIs

7) Website & UX performance:

Slow/outdated Mixed results Fast, responsive, optimized Looks good, lacks data

8) CRM & automation:

None Partially set up Fully integrated flows Manual processes

9) SEO & analytics:

Not set Basic tracking Robust + reviewed Installed, not used

10) Paid media & retargeting:

Not running Occasional tests Always-on + optimized Running, not optimized

11) Experimentation & A/B testing cadence:

Rarely/never Ad hoc only Structured monthly program Inconsistent

12) Revenue predictability (pipeline & CAC/LTV):

Unclear Partially tracked Clear dashboards & targets Numbers exist, not used

Answer all questions to unlock your result.

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Investment & Timeline

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Modeled after the modern “quick brand assessment” pattern (2-minute completion) used by leading agencies, adapted to Abstract Creative’s ICON Method & tiers.