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Identity · Brand Architecture

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Investment Breakdown

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Identity · Brand Architecture

Brand Systems Investment

$20,000–$25,000 8–10 Weeks Fixed-Fee · Phased
Phase 01  ·  Strategy

Strategy & Positioning

$3,500
  • Market analysis & competitive audit
  • Audience personas & UVP development
  • Messaging hierarchy & narrative architecture
  • Service architecture & detailed messaging framework
  • Live positioning workshop
Phase 02  ·  Brand

Brand Identity

$5,000
  • Full visual system: logo suite, color, typography
  • Visual standards & iconography
  • Comprehensive brand guidelines document
  • Brand asset library & templates
Phase 03  ·  Website

Online Presence

$7,000–$9,000
  • 5-page conversion-optimized website
  • Brand-matched UI design system
  • CMS integration & mobile optimization
  • SEO foundation & analytics setup
Phase 04  ·  Automation

Marketing Automation

$3,500–$5,000
  • Lead magnets & capture forms
  • Email sequences & nurture funnels
  • GoHighLevel setup & calendar booking integration
  • Pipeline automation & CRM configuration
Phase 05  ·  Launch

Support & Optimization

$1,000–$2,500
  • Launch monitoring & QA review
  • Team training & handover documentation
  • 30-day post-launch optimization window
Total Investment

$20,000–$25,000

Fixed-fee · 30/30/40 phased payments · No overages

Scope locked at start. You approve each phase before we proceed.

Ready to Begin?

Reserve Your Identity Engagement

Secure your start date with a $6,000 deposit — applied toward your total. Remaining balance invoiced in phases as we hit each milestone.

or

Deposit link activated once your spot is confirmed. We'll reach out within 1 business day.

How Payments Work

1
30% at Engagement Start

~$6,000–$7,500 · Discovery, research, and positioning workshop. Kicks off Phase 1 & 2.

2
30% at Phase 3 Kickoff (Midpoint)

~$6,000–$7,500 · Brand identity approved. Website and automation builds begin.

3
40% at Final Delivery

~$8,000–$10,000 · All deliverables complete, system launched, team trained.

Common Questions

Identity includes its own strategy phase, so it can stand alone. However, if you've already completed the Foundation engagement, we apply that work directly — shortening the timeline and reducing the strategy portion of the fee.
We build on WordPress with a custom theme matched to your brand system, or on Webflow for clients who prefer a visual CMS. Both include full mobile optimization, SEO foundation, and analytics setup. We'll recommend the right fit during discovery.
Yes — additional pages are scoped separately. The 5-page build covers Home, Services/About, Work/Case Studies, Blog/Resources, and Contact. We'll scope any additions clearly before building.
Phase 4 is built on GoHighLevel (GHL), which handles lead capture, email sequences, calendar booking, CRM, and pipeline automation. You'll own the account. We set it up, configure your automations, train your team, and hand it over at launch.
You own everything — all source files, the website, the GHL account, the brand guidelines. Clients who want ongoing brand governance and marketing execution typically continue with the Execution engagement. It's not required, but it's where the systems compound.
Next Step

Ready to build your brand system?

Reserve your spot and we'll confirm your start date within 1 business day.

Reserve My Spot — $6,000 Deposit  

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