We do not execute until positioning and brand direction are defined.
Standards and process must survive growth and team changes.
If performance slips, we fix message and execution before it compounds.
We operate through a structured, two-stage engagement. We do not take partial work, and we do not skip the foundation. The goal is consistency that holds as your firm grows.
Abstract Creative is led by Efren Cavazos. He guides leadership teams through high-stakes brand strategy decisions: positioning, messaging, and the rules required for consistent execution.
Clients hire him to challenge assumptions, clarify priorities, and remove drift when growth increases complexity.
He believes growth is a diagnostic tool—it exposes where your brand is weakest so you can lock the decisions that protect it.
Founder & Brand Strategist
Results after brand decisions were locked.
Demand increase in 60 days
New revenue generated
SKUs unified
If your brand decisions feel slow or inconsistent, start with Foundation.
