Selected Work
Proof that strategy comes first.
Every project started with a positioning decision. Everything else followed.
Case Study · Kinsmen Group
How a modernized brand system cut Kinsmen Group's sales cycle by ~20%
Kinsmen Group manages enterprise document control in a risk-averse buying environment where credibility is evaluated before the first conversation. Their brand couldn't communicate value fast enough, forcing sales teams to manually re-establish credibility on every early-stage call. Abstract Creative rebuilt their positioning, identity, and web presence, driving +26% QoQ sales growth and an estimated 3.8x return on investment within 12 months.
Case Study · Muscle Rehab
Award-WinningHow clarity-first packaging turned a crowded-category product into a $700K+ profit engine
Athletic recovery is a saturated category where vague wellness language kills trust in seconds. Abstract Creative built Muscle Rehab's brand, messaging, and packaging as a single system, engineered for 3-second comprehension at shelf and online. The numbers followed.
Case Study · Café Diario
How strategic repositioning let Café Diario more than double its retail price and hold it
Café Diario entered the coffee market with no brand equity and a price point that forced them to compete on cost. Abstract Creative rebuilt the brand from positioning to packaging, shifting the product from commodity to premium and enabling a +155% price increase without losing shelf velocity.
Case Study · Phillips 66
Award-WinningHow a governed brand system gave a Fortune 100 energy company storytelling that actually moves the needle
Enterprise creative teams don't fail because they lack talent. They fail because they lack systems. Phillips 66 needed brand governance, KPI-linked content planning, and production infrastructure that could ship high-quality work at scale. Abstract Creative built it.
Case Study · SLB (Schlumberger)
Award-WinningHow 6 industry awards in 3 years prove what happens when technical storytelling becomes a discipline
SLB operates in a category where every competitor speaks the same engineering language, and buyers tune it out. Abstract Creative's principal spent 6+ years as the in-house senior creative lead, building the brand system from the ground up: standards manuals, award-winning technical catalogs, traveling trade show exhibits, and campaign launches that earned BMA, AMA Crystal, and Graphic Excellence recognition.
Case Study · Uncharted Insights
How a 25-year ConocoPhillips veteran launched an AI advisory firm with the brand and pipeline infrastructure to convert conference conversations into clients
Jim Read had the expertise, the framework, and the career. What he didn't have was a digital presence that could represent it or a CRM that could catch every lead it generated. Abstract Creative built both at once: a positioning-first website and a GoHighLevel automation system that turned conference attendance into a repeatable client pipeline.
Case Study · ConocoPhillips
How a Fortune 500 energy company stopped brand drift across global operations with a single governance system
ConocoPhillips operates across multiple regions, business units, investor relations channels, and HSSE programs, each producing materials that looked like they came from different companies. Abstract Creative's principal was contracted to build the brand standards framework that brought global identity under one rulebook.
Case Study · Enfusia
How a complete rebrand gave Enfusia the visual infrastructure to scale across retail, e-commerce, and every touchpoint in between
Enfusia had a loyal customer base and a growing product line but a visual identity that couldn't keep pace. Abstract Creative rebuilt the logo, color architecture, typography, and packaging design language as a unified system built to govern multi-SKU expansion without fragmentation.