SLB

Award-winning brand guidelines, product catalogs, infographics, website development, and digital marketing for SLB—translating technical stories into clear customer value.

We set the brand system, built sales and product collateral, shipped infographics and web experiences, and directed digital marketing with analytics-driven decisions.

Complex technology needed simple, consistent storytelling across guidelines, web, and collateral—while proving performance.

We tied analytics and CRM data to content planning, prioritized formats that map to KPIs, and built governed templates for guidelines, catalogs, infographics, and site UX.

The result: award-winning design, consistent delivery across channels, and measurable lifts from digital marketing.

SLB brand guidelines cover and spreads
SLB brand guidelines inner pages
SLB brand guidelines detail

Strategic Intervention

Built award-winning brand guidelines, product catalogs, and infographics so every asset mapped to KPIs.

Guided website development and digital marketing with analytics-driven decisions to keep performance and quality high.

Outcomes

Award-winning design system, consistent delivery across channels, and measurable lifts in digital engagement.

  • Award-winning brand guidelines and product catalogs.
  • Infographics and web UX that simplify complex technology.
  • Digital marketing steered by analytics and CRM insight.
  • Templates and rituals that speed delivery and keep quality high.
  • Coaching that lifts design and copy across the team.
SLB brand guidelines cover
SLB brand guidelines inner pages
SLB brand guidelines detail
SLB brand guidelines cover and spreads

Brand, product, and digital storytelling tied directly to KPIs, supported by analytics and CRM insight.

SLB infographic and product story spread

Outcomes

Award-winning guidelines, catalogs, infographics, and web experiences that simplified SLB’s technology story and drove measurable engagement.

Dashboards combined analytics and CRM performance to steer spend, topics, and cadence in real time.

Why It Matters

Internal stakeholders need proof that brand systems and storytelling drive outcomes. KPI-linked creative lowers risk and earns continued investment.

Processes and coaching keep quality high while the team moves faster—reducing bottlenecks without adding bureaucracy.

SLB product catalog detail
SLB product collateral mockup
SLB brand guidelines overview
SLB brand guidelines inner pages
SLB brand guidelines detail

Kinsmen Group

Identity, positioning, messaging, and web for a document control partner serving enterprise and industrial clients.

See how we repositioned Kinsmen Group with a modular web system and sharpened messaging.

Kinsmen Group document control brand strip