SLB operates in technical categories where buyers face complexity, long decision cycles, and high perceived risk. If the story is not clear, selection stalls.
We built a governed brand and content system that translates complex technology into clear customer value across guidelines, catalogs, infographics, web experiences, and digital marketing.
The problem was not a lack of information. It was a lack of alignment. Different teams explained products in different ways, creating inconsistency and decision friction.
We established standards for how SLB explains, visualizes, and proves technical value, then enforced those standards through templates and workflows that scale across channels.
The result: award-winning brand work, faster production with less rework, and digital programs built around measurable outcomes.
We built a governed system for how SLB explains and proves technical value—guidelines, catalog structure, and infographic patterns that keep every asset consistent.
Web and digital were run with clear guardrails: strong CTAs, standardized proof points, and reusable modules.
In complex categories, inconsistency slows decisions. Clarity drives revenue.
Governance keeps teams aligned and protects the brand as products and channels expand.
A repeatable brand and technical storytelling system that reduces buyer friction and keeps production disciplined across channels.
Identity, positioning, messaging, and web for a document control partner serving enterprise and industrial clients.
See how we repositioned Kinsmen Group with a modular web system and sharpened messaging.
