Authority Positioning
How clearly your firm is differentiated and understood in the market.
A structured system designed to help law firms clarify authority, align marketing efforts, and convert visibility into qualified cases.
Define your firm’s positioning, authority, and differentiation so prospects understand why your firm is the right choice before they ever contact you.
Align messaging across your website, campaigns, events, and outreach to build trust and attract the right type of legal inquiries.
Ensure your website, intake process, and follow-up systems reduce friction and convert attention into real opportunities.
Guide ongoing marketing, promotions, and events with a clear strategy partners can evaluate, refine, and scale with confidence.
You may already be investing in advertising, SEO, sponsorships, seminars, or community events, yet results feel inconsistent or disconnected from case quality.
Common challenges we see:
The Authority Audit is the entry point for every engagement. It provides a clear, objective assessment of where your firm stands and what is limiting growth.
How clearly your firm is differentiated and understood in the market.
How effectively your website and intake convert interest into qualified cases.
How consistent and credible your messaging is across all touchpoints.
How promotions and events move prospects from visibility to action.
If your firm is already spending on visibility but results feel inconsistent, the issue is rarely effort or budget. It is alignment. The Law Firm Authority Audit gives you a clear view of what is working, what is limiting growth, and where to focus next.
What the Audit Covers