Case Study — Building Materials & Design

Cosentino: Rebrand & Line‑wide Standards

Identity refresh and a standards manual applied across brands, regions, and collateral—so every touchpoint looks and reads the same.

Global

System, local execution

One rulebook

Logos, color, type, hierarchy

Identity refresh: core logo, sub‑brand lockups, color families, typography.

Standards: layouts for catalogs, sample kits, labels, and showroom assets.

Vendor kit: print specs, dielines, file naming, and regional adaptations.

Client

Cosentino

The Challenge

Align a multi‑brand portfolio (e.g., product families, finishes, programs) under one visual system—so architects, designers, and dealers experience a single, premium brand at every touchpoint.

Where inconsistency showed up

Sub‑brand lockups and color usage varied by region.
Catalogs, samples, and showroom signage used different hierarchies.
Printer/partner handoffs lacked unified specs and dielines.

Approach

Refresh the master identity and codify a standards manual that scales from packaging and labels to catalogs and showroom assets—with regional guardrails and templates for local teams.

Delivered

Identity: master logo, sub‑brand lockups, color & type systems.
Standards: grids, hierarchies, photography, iconography, tone.
Dielines & Templates: samples, labels, catalogs, POS, and boxes.
Vendor Kit: print specs, file naming, preflight checklist.

Guidelines spreads and applications—samples, catalogs, signage

Solution

One global system with local flexibility. The rulebook ensures every dealer kit, sample, and showroom carries the same premium identity—no matter where it’s produced.

Consistency: unified lockups, color, and type across brands.
Speed: templates reduce production and review cycles.
Quality: vendor specs reduce print errors and rework.

Outcome

Consistency in branding across all packages and collateral. The standards manual and template library keep every touchpoint on‑brand—from sample labels to showroom graphics—while making regional production faster and less error‑prone.

Why choose us

Standards built for scale

We design identity and the systems around it—so global brands stay consistent across regions, partners, and product updates without slowing down launches.