Case Study — CPG Beauty

Enfusia: Rebrand & Packaging Standards Across the Line

We refreshed identity and built brand standards for every existing product—delivering consistency at shelf and speed in production.

Brand‑wide

Unified packaging system

Faster

Artwork & vendor handoffs

Identity refresh: logo suite, color, type, iconography.

Packaging standards: master grid, claims/compliance, dielines.

Vendor kit: print specs, mockups, and handoff checklist.

Client

Enfusia

The Challenge

Grow across retailers with a brand that reads cohesive—from hero SKUs to long‑tail variants. Multiple legacy layouts created drift in color, claims, and hierarchy.

What we found

Mixed logo lockups and color values across SKUs.
Inconsistent INCI/claims placement; barcode/UPC variance.
No single set of dielines or grid rules for printers.

Approach

Rebrand core identity, then codify packaging. We created a flexible visual language and a standards manual that translates consistently across all existing products.

Delivered

Identity: primary/secondary logos, color palette, typography, icons.
Packaging Standards: master grid, hierarchy, claims/compliance zones.
Dielines Library: consolidated templates for bottles, pouches, boxes.
Vendor Handoff Kit: print specs, file naming, proof checklist.

Packaging standards and linewide examples

Solution

A brand‑wide system. One identity, one grid, one rulebook—applied to every existing product so packaging looks and works like a family.

Consistency at shelf: unified color logic and typography.
Faster updates: reusable templates reduce artwork time.
Fewer errors: clear compliance and print specs for vendors.

Outcome

Consistency in branding across all packages. The standards manual and dielines library keep every SKU on‑brand and retail‑ready—simplifying seasonals and retailer exclusives.