Case Study — CPG Beauty

Muscle Rehab: Identity & Packaging That Wins the Aisle

A complete brand system and packaging architecture for Bath Bombs and Bath Salts—built to scale SKUs and meet retailer specs.

$700K+

Revenue since launch (2018–present)

40+ SKUs

Scalable packaging system

Identity system: logo suite, color strategy, typography, iconography.

Packaging architecture: master grid, fragrance colorways, claims & compliance.

Guidelines: usage rules, print specs, dielines, and vendor handoff kit.

Client

Muscle Rehab

The Challenge

Compete in crowded bath aisles with a premium‑meets‑functional brand and a packaging system that scales across fragrances and seasonal drops—without losing shelf impact or compliance.

What was in the way

Inconsistent logo usage and color across SKUs.
Fragmented claims/compliance layout—hard for vendors.
No master grid → slow packaging updates.

Approach

Identity first, then systemize. We designed a flexible logo suite and visual language, then translated it into a packaging system for Bath Bombs & Bath Salts with a shared grid, fragrance color logic, and clear hierarchy for claims, ingredients, and barcodes.

Delivered

Identity: primary/secondary logos, lockups, icons, typography, color.
Packaging: dielines, master grid, variant colorways, foil/spot options.
Guidelines: print specs, compliance zones, photography & mockups.
Vendor kit: packaged assets and a quick‑start PDF for printers.

Packaging system boards—Bath Bombs & Bath Salts

Solution

A cohesive brand and packaging system that scales. The guidelines enable fast seasonal drops and retailer exclusives while preserving hierarchy and brand recall.

Shelf Strategy: color‑blocked fragrance families for quick scanning.
Compliance Ready: INCI, warnings, net wt., and UPC placement rules.
Speed: reusable templates cut artwork time from days to hours.