Case Study — Industrial Manufacturing

Patco Manufacturing: Digital Evolution & Sales Enablement

Modern brand system, clearer value story, and a faster site built with the ICON Method™.

↑ 32%

Quote requests QoQ*

↓ 38%

Time to publish pages*

Positioning refresh: value drivers, industries, and proof library.

Reusable CMS modules: hero, categories, proof, RFQ, and CTA patterns.

Analytics + CRM hygiene: clean fields, lifecycle stages, and follow-ups.

Client

Patco Manufacturing

The Challenge

Patco had strong capabilities but a dated brand experience and an RFQ flow that didn’t guide buyers. Content varied by author, visuals drifted, and lead handoffs lacked structure.

Symptoms we found

Commodity messaging—features over outcomes and proof.
Inconsistent visuals across site and sales PDFs.
Slow page production; little component reuse.
CRM fields/stages misaligned to actual handoffs.

Approach

We ran a focused ICON sprint: sharpened positioning and narrative, installed a componentized CMS, and rebuilt the RFQ flow with clear proof and calls to action. Analytics and CRM hygiene locked feedback loops.

What we implemented

Identity: messaging map, expert voice, and refreshed visual kit.
Communication: conversion-first copy for hero, categories, and RFQ.
Optimization: CMS component system + page templates; event tracking.
Navigation: KPI dashboard, weekly reviews, and SLA-based handoffs.

Solution

A modern brand system and a faster content engine. We standardized voice/proof, built reusable page modules, and created sales-ready PDFs to support quoting conversations.

Positioning & Narrative System: claims, objections, proof matrix.
Reusable Components: hero, categories, proof, RFQ, CTA, resource tiles.
Sales Enablement: capability one-pagers and quote-support sheets.

Results — Early signals

Replace with verified numbers when finalized.

Quote Requests

Time to Publish Pages

Asset Consistency (30d)

Why choose us

Built for operators

Manufacturers need clarity and speed. Through the ICON Method, we align identity, messaging, and execution so your website, RFQ flow, and sales assets work like a system.