Template · PDF · Free
Brand Voice & Messaging Template
Document your brand's tone, language rules, and messaging hierarchy so your team can produce on-brand content without routing every piece through you.
Brand Voice & Messaging Template
Abstract Creative · Free Download
Brand Voice Definition
Tone by Context
Message Hierarchy
Language Rules
Sample Copy Bank
Free · No credit card required
What's Inside
Five sections. Everything your team needs to sound like you.
Each section has structured prompts and examples so you're not starting from a blank page.
Brand Voice Definition
Document the core attributes of your brand's voice — the three to five adjectives that describe how you sound, plus the "we are / we are not" pairs that keep your team from drifting.
Example
"We are direct and confident. We are not jargon-heavy or corporate."
Tone by Context
Define how the voice adapts across contexts — homepage vs. email vs. social vs. proposals — without losing its core character. The same brand, different registers.
Example
"Website: authoritative and precise. Email: warmer, more direct. Social: confident but approachable."
Message Hierarchy
Establish the primary, secondary, and supporting messages for each audience segment — so every piece of content reinforces the same story in the right order.
Example
"Primary: We fix what's broken in your positioning. Secondary: We do it in a specific sequence..."
Language Rules
Document the specific words and phrases to use and avoid — terminology that's on-brand, vocabulary that's off, and the phrases your best clients actually use to describe the problem you solve.
Example
"Use: 'brand infrastructure.' Avoid: 'branding solutions.' Always name the outcome, not the process."
Sample Copy Bank
A starting library of approved headlines, taglines, CTA variations, and boilerplate descriptions your team can pull from without reinventing the wheel every time.
Example
"Homepage headline variations, email subject line templates, LinkedIn bio versions."
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