Recurring Retainer · Ongoing · Keeps the System Consistent
The system you built stays built.
A brand system doesn't hold on its own. As the team grows and the business shifts, standards drift and assets go stale. Brand System Maintenance is the lightweight retainer that keeps what you built consistent and current — between projects, without a full-time hire.
Fixed monthly scope · 3-month minimum · month-to-month thereafter
What's Included
Fixed monthly deliverables. No scope creep.
A defined, repeatable set of work that keeps the brand system healthy — priced as a clear step up from nothing, and a clear step down from Fractional CMO.
Brand system upkeep
We keep your guidelines, templates, and assets current as the business shifts — so the system your team works from never goes stale.
Content & asset QA
A consistency check on what your team produces: on-voice, on-brand, on-standard before it ships. Governance without a full-time hire.
Consistency monitoring
Ongoing review of your live touchpoints to catch drift early — where the brand is quietly starting to fray as the team grows.
Quarterly check-in
A structured review of what changed, what drifted, and what to tighten — with recommendations, not strategy ownership.
Where It Fits
The on-ramp — not a discount CMO.
Three distinct recurring options. Keep them distinct and you pick the right one; blur them and you overpay or under-serve.
This tier
Brand System Maintenance
Keep the built system consistent and current. Upkeep, QA, and monitoring — no strategy ownership, no active campaigns.
$1,500–$2,500/mo
Heavier · Growth
Digital Infrastructure retainer
Active marketing execution — content produced at volume, campaigns deployed, funnels optimized, pipeline fed.
$3,000–$3,500/mo
Heaviest · Strategy
Fractional CMO
Strategic ownership — sets marketing direction, owns pipeline outcomes, directs execution partners.
From $5,000/mo
When It's Not the Right Tier
Honest about the boundary.
You need someone to own strategy
That's Fractional CMO. This tier keeps the system consistent — it doesn't set marketing direction or own pipeline outcomes.
You're running active campaigns
If you need content produced at volume, ads managed, and funnels optimized, that's the Digital Infrastructure retainer — heavier and growth-focused.
You haven't built the system yet
Maintenance keeps an existing brand system alive. If the foundation isn't built, start with Brand Foundation.