Workshop · I · Identity · Front Door · Paid seat, private team session, or free partner-hosted
Leave with your position locked — not a to-do list.
A working session that takes you through the ICON Method sequence the same way we run it with clients — so you walk out knowing exactly who you serve, why you win, and what to build first. The principle behind all of it: lock strategy before you build.
Half-day working session · in person or virtual · October 15, 2026 · Introductory rate — $500 per seat
What You'll Leave With
A decision, not homework.
Most workshops send you home with a stack of frameworks and no decisions made. This one is built to produce the one thing everything else depends on: a position you can commit to.
A defensible position
Who you serve, the problem you name, and the difference you can defend — written down and pressure-tested.
Your sequence
A clear read on where you are in the ICON Method and what to build first — so you stop spending on assets that don't hold.
A scored self-assessment
You'll run your brand through the ICON Method Blueprint's assessment and leave knowing your weakest pillar — and why.
The Agenda
Four moves, in the order that matters.
We run the same sequence live that we run with clients — because the order is the strategy.
Lock the position
Define your most profitable buyer, the problem only you name a certain way, and the difference you can defend — the strategic foundation every downstream decision runs on.
Translate it into a system
Turn the position into message architecture and voice standards your team can execute without you in every room — so the brand stays consistent as you grow.
Point every touchpoint at it
See where your website, proposals, and decks leak qualified buyers — and how a locked position turns each one into a conversion surface instead of a leak.
Keep it accountable
Understand the steering layer that keeps the system pointed at pipeline after the workshop ends — and how to know when you need it.
What Happens Next
The workshop is the front door.
The Positioning Workshop
Lock the position and see your sequence. Leave with a decision.
Strategic Fit Call
A focused conversation on whether an engagement is the right fit — and the sequence to get there.
Brand Foundation
If it's a fit, we install the positioning architecture the workshop pointed you toward.
Register
Save your seat.
Introductory rate: $500 per seat, or $3,500 for a private team session. Next session: October 15, 2026. Seats are limited so the working session stays hands-on.