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What’s Included in Market Authority

Ongoing oversight that protects positioning and keeps growth decisions accountable.

Growth Investment Direction

Prioritize channels, budgets, and initiatives so spend follows strategy and leadership can fund what actually produces return.

Performance Governance

Dashboards, KPIs, and testing that surface what to cut, scale, or correct—so campaigns don’t drift from the plan.

Positioning Protection

Guardrails that prevent drift across offers, messaging, and channels, keeping the brand’s promised position intact as you scale.

Paid Media Oversight

Direction, prioritization, and accountability for paid investment—aligning bids, audiences, and creative to the positioning.

Campaign Cadence Control

A marketing calendar that aligns campaigns to priorities and timing, preventing random acts of marketing.

Quarterly Strategy Reviews

Decision checkpoints to resolve tradeoffs, reset direction, and assign owned actions across leadership and vendors.

The outcome: Leadership-level control over growth decisions, performance, and positioning.

Market Authority is for teams already running growth who need governance, not more activity.

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Authority requires control, not activity

Market Authority prevents misaligned spend, scattered messaging, and channel drift by keeping decisions centralized and performance visible.

If growth is active and mistakes carry cost, governance is required.

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Strategic Growth Governance

Resolve tradeoffs fast and keep growth aligned to positioning.

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Decision-Grade Visibility

Dashboards and testing that show what to scale, cut, or correct.

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Authority Protection

Guardrails that prevent drift across offers, messaging, and channels.

Market Authority Comes Next. Period.

If growth is active and spend is real, governance is required.

01

Direction

Spend follows strategy.

02

Visibility

Performance becomes decision-grade.

03

Control

Positioning stays protected.

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A governed oversight loop, run monthly.

Review. Decide. Deploy. Measure.

Review performance

Dashboards, channel results, and funnel outcomes.

Set direction

Decide what to scale, cut, or correct.

Govern execution

Hold owners accountable to decisions and timelines.

Protect authority

Prevent positioning drift across offers and channels.

Market Authority FAQ

How governance, reviews, and protection work together to keep growth on track.

Governance sets guardrails for offers, messaging, and channels, then audits campaigns and assets against those rules so teams can’t quietly dilute the position.

We review KPIs, tests, and investment, decide what to cut or scale, resolve tradeoffs across teams, and reset the roadmap with owned actions and dates.

Success is measured by governed KPIs—pipeline growth, CAC efficiency, channel profitability, and adherence to positioning—tracked in shared dashboards.

Market Authority is for teams already growing that need governance, visibility, and positioning protection.

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