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Stage 1: Foundation

Before anything is built or promoted, we lock the foundation.

Positioning & Messaging
  • What you do
  • Who it’s for
  • Why you’re the right choice
Brand Direction
  • Visual standards
  • Brand rules
  • Consistency

The outcome: A clear story and a clear standard.

Stage 2: Build + Grow

Once the foundation is set, Abstract Creative stays on as an ongoing partner.

What we support and execute:

Branding & Promotional Material
  • Brand assets
  • Design systems
  • Campaign and sales materials
Online Presence
  • Website UX and design
  • SEO aligned to positioning
  • Conversion-focused structure
Promotion
  • Paid media campaigns
  • Controlled scaling
  • No promotion without strategy
Strategic Oversight
  • Quarterly strategy reviews
  • Ongoing alignment
  • Protect from brand drift

The outcome: Everything stays aligned as you grow.

We do not design, market, or promote anything until positioning and brand direction are locked.

After that, we execute and scale with you.

Who This Is For

Once the foundation is set, Abstract Creative stays on as an embedded strategic partner—owning execution, optimizing systems, and driving sustained growth. This is not for one-off design or tactical marketing.

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Professional services firms

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Established teams

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Leaders who want consistency and control

How Engagements Work.

Engagements are structured in two stages: a fixed foundation phase that defines scope and direction, followed by an ongoing partnership to execute and scale.

01

Fixed scope, fixed timeline

02

Ongoing partnership

No menus. No partial foundations.

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Kinsmen Group

Positioning, messaging, and a modular web system for an industrial services leader.

Muscle Rehab

Packaging and positioning system that drove over $700K in revenue.

Cafe Diario

Brand, packaging, and launch strategy built for retail and ecommerce.

View All Work

Browse case studies across brand strategy, identity, web, and systems.

Foundation FAQ

Clear answers for teams deciding whether to lock positioning now or move into execution.

No. We work through a complete system. Positioning and brand direction come first, followed by ongoing execution and growth. We do not take partial or isolated projects.

No. All work begins with Stage 1: Foundation. Without it, execution creates inconsistency, wasted effort, and misaligned decisions.

Once the foundation is locked, we move into an ongoing partnership where we support branding, online presence, promotion, and strategic oversight as your firm grows.

Yes, but only after Stage 1 is complete. Ongoing support is not available without a foundation in place.

No. We work with established professional services firms that need structure, consistency, and controlled growth—not experimentation.

This call is to determine if our two-stage engagement is the right fit for your firm.

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