Refresh outdated marketing and sales collateral for a versatile laser lineup — Duality for state-of-the-art tattoo removal, Liberty IPL for powerful hair removal, Eternity for resistant inks, and Revolution as a flexible aesthetic workstation — and modernize a dated strategy so it connects with today’s providers and patients.
Built a cohesive brand strategy and messaging framework that spotlights each device’s edge: Duality’s precision tattoo removal, Liberty IPL’s hair removal power, Eternity’s Ruby strength on stubborn inks, and Revolution’s versatility as a full aesthetic workstation. We refreshed collateral per use case, crafted sales assets, and produced device photography that shows the tech in action — giving the team a modern toolkit to sell confidently.
Unified the story across tattoo removal, hair removal, resistant inks, and broader aesthetic treatments so every brochure, sell sheet, and landing page reinforces versatility and clinical confidence.
Positioned Duality as the state-of-the-art dual-wavelength platform for precision tattoo removal — faster clears on multi-color and resistant inks, less downtime for patients, and confidence for clinicians tackling complex cases.
Positioned Liberty IPL as the go-to for powerful, efficient hair removal — faster sessions, broader skin/hair versatility, and consistent results that keep providers confident and patients happy.
Framed Eternity as the Ruby powerhouse for resistant inks — high-energy pulses that clear stubborn blues, greens, and older tattoos — with visuals that underscore reliability on the toughest removals.
Positioned Revolution as the versatile aesthetic workstation — one platform that streamlines laser, IPL, and other treatments with rapid switching, dependable power, and a modern interface that boosts provider confidence and patient experience.
