Astanza sells a multi-use laser portfolio for tattoo removal, hair removal, and aesthetic treatments. The brand and collateral needed to match the sophistication of the technology and reduce device selection confusion.
We clarified the portfolio narrative, built device-specific messaging for Duality, Liberty IPL, Eternity, and Revolution, and produced sales-ready collateral and photography that support faster, more confident provider decisions.
Providers needed clear reasons to choose the right device. The story was fragmented, proof points were inconsistent, and the visuals did not communicate modern clinical confidence.
The work aligned the strategy and message hierarchy across the lineup, then translated it into collateral and imagery that makes the portfolio easy to understand and easier to sell.
The result is a unified portfolio story and sales toolkit that reduces buyer friction, supports sales conversations, and makes selection decisions feel lower risk.
We clarified the portfolio by defining distinct roles and positioning for each device, with proof points tailored to tattoo removal, hair removal, and aesthetic use cases.
Messaging, visuals, and collateral were unified into one system to reinforce clinical confidence and speed buyer self-selection.
In capital equipment, unclear positioning increases risk and slows decisions.
Locked positioning reduces confusion, builds confidence, and lets sales run one consistent story.
A sales-ready portfolio toolkit designed to reduce confusion, improve enablement, and support faster buying decisions.
Human Capital and Sustainability campaigns with analytics and CRM driven creative that lifted engagement 14% and aligned to enterprise KPIs.
See how integrated analytics and creative drove a 14% engagement lift for Phillips 66.
