A Fortune 100 energy company needed proof that enterprise storytelling could move measurable outcomes while staying governed, consistent, and brand safe across channels.
We governed the brand system and delivered photography, mural graphics, asset maps, and enterprise reports including Annual, Human Capital, Year in Review, and Sustainability, aligned to KPIs through analytics and CRM insight.
Stakeholders were not asking for more creative. They needed repeatable systems that connect content to performance, reduce production friction, and keep quality high without reinventing standards every cycle.
The work tied data to planning, prioritized narratives that mapped to KPIs, and established governed templates and production rituals so reports, campaigns, and assets ship faster with consistent quality and measurable intent.
The outcome was a 14% engagement lift, award recognized creative, and a team operating with clarity and speed inside a controlled brand framework.
We built a governed system where brand guidelines and templates ensure consistency, while analytics and CRM data determine what content gets prioritized.
Performance-driven feedback loops refined topics and formats, increasing speed without sacrificing quality.
Enterprise teams need proof. Without measurable impact, governance fails and budgets tighten.
This model scales: a controlled system that ships, learns, and stays consistent across cycles.
A governed enterprise creative system that links storytelling to KPIs, increases speed, and protects brand consistency at scale.
Brand guidelines, website design, and collateral for SLB, turning complex technology into clear, trusted customer experiences.
See how brand guidelines, web design, and collateral made SLB’s tech easy to choose.
