Create a distinctive coffee brand from the ground up — identity, packaging, and marketing — that stands out on crowded shelves and carries through to ecommerce without losing the craft story.
Built the Cafe Diario brand platform from scratch — naming story, visual identity, and packaging system — to balance craft credibility with retail impact. Designed bold labels and secondary packaging for flavor differentiation and shelf blocking, and developed a marketing strategy that connects the brand story across retail placements and digital campaigns.
