Enter a saturated coffee aisle where credibility is hard to earn, retail space is competitive, and new brands are easily ignored. The core challenge wasn’t design. It was how to enter a competitive market with immediate trust and clarity.
Brand positioning and category differentiation led the work, followed by narrative and identity system definition. Packaging and visual execution then translated the strategy into shelf impact and retail credibility.
The result was a launch-ready brand system built to compete visually, narratively, and commercially from day one.
