Build a bold identity and shelf-stopping packaging for young-to-middle-aged athletes — something that screams high-performance recovery and wins attention against established bath bomb competitors.
Crafted a bold identity tied directly to the bath bomb experience, with an icon that captures the drop-and-fizz action. Designed packaging with custom illustrations that show the product in motion, turning each box into a billboard that pops on shelf against competitors, and delivered brand guidelines to keep the system consistent.
Put recovery first: promise fast relief, less soreness, and a ritual built for athletes who train hard and want to bounce back stronger.
Elevate the Brand Presence
Built a cohesive identity system and brand guidelines so every touchpoint — from ecommerce to retail
displays — lands with the same confident voice and look.
Design That Sells
Bold, action-led packaging with custom illustrations turns every box into a mini billboard. The product
story is clear from the front panel, helping Muscle Rehab compete head-to-head on Amazon, Academy, H-E-B,
and wholesale food stores — driving more than $700,000 in profit since launch in 2018.
