The challenge was not visibility, but conversion—earning trust and driving purchase in competitive retail environments.
Conversion System: Packaging engineered as a primary conversion tool across retail and ecommerce. Identity Alignment: A bold, consistent system that signals recovery credibility. Demand Enablement: Messaging and visuals that carry the promise from shelf to digital channels.
Identity + Communication
Put recovery first: promise fast relief, less soreness, and a ritual built for athletes who train hard and want to bounce back stronger.
Elevate the Brand Presence
Built a cohesive identity system and brand guidelines so every touchpoint — from ecommerce to retail
displays — lands with the same confident voice and look.
Design That Sells
Bold, action-led packaging with custom illustrations turns every box into a mini billboard. The product
story is clear from the front panel, helping Muscle Rehab compete head-to-head on Amazon, Academy, H-E-B,
and wholesale food stores — driving more than $700,000 in profit since launch in 2018. The packaging system became the primary conversion engine across retail and ecommerce channels.
