Unify a complex portfolio of programs and regions under one modern identity—so employees, partners, and investors experience the same brand from the plant to the boardroom.
Where inconsistency showed up
Refresh the master identity and codify a standards manual that scales from labels and HSSE documentation to investor relations and recruitment campaigns—with clear guardrails for local teams.
Delivered
One global system with program flexibility. The rulebook ensures every label, deck, and site sign carries the same ConocoPhillips identity—no matter where it’s produced.
Consistency in branding across all packages and collateral. The standards manual and template library keep every touchpoint on‑brand—from safety docs to investor presentations—while making regional execution faster and less error‑prone.
