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The Challenge

Patco had the technical expertise and production capabilities, but their digital system held them back.

Primary issues we identified

  • A dated visual experience that weakened trust.
  • A website structure that didn’t guide buyers through categories or RFQ steps.
  • Messaging focused on features rather than outcomes and proof.
  • Inconsistent content tone and visuals.
  • No scalable CMS components, leading to slow content updates.
  • Logo usage that didn’t perform well in responsive layouts.
Patco RFQ flow and category templates
Patco RFQ flow and category templates

Approach

We executed a structured upgrade modeled after the Identity + Communication + Optimization tracks of the ICON Method™

What we implemented

  • Website Strategy & Wireframes: full wireframes for every major page/category with a logical hierarchy, clear content zones, and guided RFQ paths.
  • Messaging & Content: collaborative voice/tone, conversion-focused copy across categories, services, and RFQ flows, simplifying technical language.
  • Visual & Identity Enhancements: refined logo for digital clarity plus consistent spacing, typography, and usage rules.
  • CMS Development: modern CMS with reusable components and modular templates for categories, services, product details, and RFQ pages, built mobile-first with accessibility in mind.
  • Performance & Sales Support: analytics for RFQ/high-intent events, conversion-optimized templates, and a scalable content system the marketing team can own.
ICON Method applied to Patco

What We Delivered

A modern brand system and a faster content engine. We standardized voice/proof, built reusable page modules, and created sales-ready PDFs to support quoting conversations.

Identity & Visual System
Patco identity system
  • Refined logo optimized for responsive layouts.
  • Updated typography and color usage for consistency.
  • Clean visual patterns aligned with industrial buyers.
Messaging Architecture
  • Clear value pillars tied to speed, precision, and reliability.
  • Category-level messaging that explains capabilities and use cases.
  • Strong CTAs and a guided RFQ path.
Website Wireframes & CMS Build
Patco wireframes and CMS modules
  • Full set of UX wireframes.
  • Modular CMS components for faster publishing.
  • SEO-ready structure and optimized page speed.
Content & Sales Enablement
  • Category pages, landing pages, and RFQ copy.
  • Streamlined messaging for quoting conversations.
  • Analytics and conversion events to measure performance.

Let’s apply the ICON Method to your brand—clarity, consistency, and measurable growth.

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Case Studies

Real Results: From 32% More Leads to $700K in New Revenue.

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