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The Challenge

Muscle Rehab struggled with inconsistent brand usage and a fragmented packaging workflow. Retail vendors pushed back on layout inconsistencies, and new variants took too long to develop due to the lack of a master system.

Core issues included:

  • No unified identity system across SKUs
  • Inconsistent hierarchy for claims, ingredients, and compliance
  • Packaging files all built differently—no grid or standard layout
  • Slow production turnaround for new fragrances and seasonal drops

In CPG, inconsistency causes vendors to reject files and buyers to overlook items. The brand needed a system that was clean, repeatable, and built for quick expansion.

Logo suite and brand grid
Packaging system boards—Bath Bombs & Bath Salts

Approach

We deployed the Identity + Packaging track of the ICON Method to build Muscle Rehab from the ground up. The product line didn’t have an established identity, so we created a complete brand system that could grow with future SKUs and retailer requirements.

Brand & Identity System

  • Identity: Designed a custom logo for the new product line
  • Packaging: dielines, master grid, variant colorways, foil/spot options.
  • Guidelines: Built a modern visual identity with clear hierarchy
  • Vendor kit: Defined consistent typography and layout rules

Packaging Architecture

  • Designed packaging for Bath Bombs and Bath Salts
  • Created production-ready dielines
  • Structured layouts for clarity and compliance

Guidelines & Enablement

  • Developed packaging guidelines for future SKUs
  • Created photography direction and shelf mockups
Brand guidelines spreads and shelf mockups

Solution

A cohesive brand and packaging system that scales. The guidelines enable fast seasonal drops and retailer exclusives while preserving hierarchy and brand recall.

  • Shelf Strategy: color‑blocked fragrance families for quick scanning.
  • Compliance Ready: INCI, warnings, net wt., and UPC placement rules.
  • Speed: reusable templates cut artwork time from days to hours.
Bath Bombs line Guidelines spreads Shelf mockups

Results

Since launch in 2018, the line has earned $700,000+ USD, with packaging enabling rapid SKU expansion and retailer‑ready compliance.

Let’s apply the ICON Method to your brand—clarity, consistency, and measurable growth.

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Case Studies

Real Results: From 32% More Leads to $700K in New Revenue.

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Muscle Rehab brand and packaging transformation case study – $700K revenue increase

Muscle Rehab: Rebrand + Packaging Transformation — Driving $700K in New Revenue Since Launch.

Patco Manufacturing rebrand case study – modernized brand identity improving credibility

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