Brand boards and logo grid
Client

Cosentino

Approach

Refresh the master identity and codify a standards manual that scales from packaging and labels to catalogs and showroom assets—with regional guardrails and templates for local teams.

Delivered

  • Identity: master logo, sub‑brand lockups, color & type systems.
  • Standards: grids, hierarchies, photography, iconography, tone.
  • Dielines & Templates: samples, labels, catalogs, POS, and boxes.
  • Vendor Kit: print specs, file naming, preflight checklist.
Standards pages and collateral examples
Guidelines spreads and applications—samples, catalogs, signage

Solution

One global system with local flexibility. The rulebook ensures every dealer kit, sample, and showroom carries the same premium identity—no matter where it’s produced.

  • Consistency: unified lockups, color, and type across brands.
  • Speed: templates reduce production and review cycles.
  • Quality: vendor specs reduce print errors and rework.
Before/after collateral Sample kit and label system

Outcome

Consistency in branding across all packages and collateral. The standards manual and template library keep every touchpoint on‑brand—from sample labels to showroom graphics—while making regional production faster and less error‑prone.