Grow across retailers with a brand that reads cohesive—from hero SKUs to long‑tail variants. Multiple legacy layouts created drift in color, claims, and hierarchy.
What we found
Rebrand core identity, then codify packaging. We created a flexible visual language and a standards manual that translates consistently across all existing products.
Delivered
A brand‑wide system. One identity, one grid, one rulebook—applied to every existing product so packaging looks and works like a family.
Consistency in branding across all packages. The standards manual and dielines library keep every SKU on‑brand and retail‑ready—simplifying seasonals and retailer exclusives.