Unify a vast portfolio of technologies and services under a single identity—so engineers, procurement, and partners recognize and trust one brand from the first spec to field deployment.
Where inconsistency showed up
Refresh the master identity and codify a standards manual that scales from product labels to proposals and field signage—with BU guardrails and templates that local teams can execute reliably.
Delivered
One global system with BU flexibility. The rulebook ensures every spec sheet, label, and site sign carries the same modern SLB identity—no matter where it’s produced.
Consistency in branding across all packages and collateral. The standards manual and template library keep every touchpoint on‑brand—from equipment labels to tender responses—while making regional production faster and less error‑prone.
