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The ICON Method Stages:

Lead With Strategy, Scale With Data

You’ve built the foundation, crafted the message, and optimized the system—now it’s time to lead. Navigation is about launching with purpose and scaling with precision using real-time data, strategic marketing, and continuous performance optimization. This is how smart brands stay ahead of the curve.

What You’ll Gain

  • Data-driven growth campaigns that evolve with your business
  • Performance metrics that actually mean something
  • Systems for retargeting, testing, and refining over time
  • Marketing that works with your brand—not against it

What’s Included in Navigation Phase

Deliverable Description
Paid Ad Strategy Setup and structure across Meta, Google, LinkedIn—aligned to your funnel
Retargeting Campaigns Ad flows and creative tailored for warm and high-intent leads
A/B Testing Plans Creative and copy variations to increase performance
Authority Campaigns Webinars, content series, and thought leadership rollout
Performance Dashboard Custom KPI dashboard + analytics review loop
Ongoing Strategy Reviews Monthly/biweekly check-ins to adjust direction as needed

Is This You?

  • You're ready to invest in strategic growth
  • You’ve built a brand—but want to lead your category
  • You want to turn content into revenue
  • You need to track what’s actually working—and scale it
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Build the Brand That
PositionsYou to Lead.

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