Brand Audit

Brand Audit is a structured review of how your brand shows up across key touchpoints. It reveals what’s working, what’s inconsistent, and where you’re leaving value on the table.

It’s a quick read on Identity and Communication within The ICON Method™, outlining what to fix now and what to prioritize as you move into Optimization and Navigation.

What this service solves

• Inconsistent visuals, tone, or messaging across channels.
• Outdated assets that no longer match your direction.
• Low website engagement or conversions with no clear reason.
• Confusion about how your brand is perceived externally.

What’s included

• Brand asset and messaging review.
• Website UX and content evaluation.
• Channel and touchpoint assessment (web, social, email).
• Competitive and category snapshot.
• Findings report with prioritized recommendations.

How it supports The ICON Method

The Brand Audit is often the first step before a full ICON engagement. It shows where your Identity, Communication, Optimization, and Navigation are misaligned.

Typical timeline

1–2 weeks from kickoff to delivery, depending on the number of touchpoints reviewed.

Who this is for

• Brands preparing for a rebrand or website redesign.
• Teams that suspect inconsistency but need objective insight.
• Leaders who want a clear view before investing in growth campaigns.