Personas
Most messaging fails because it speaks to everyone. Personas bring focus. Your team sees who you serve,
what they care about, and how they decide.
Personas power Identity and Communication in The ICON Method™: they guide content, offers, and sales conversations
so you speak to real people, not a vague audience.
What this service solves
- Messaging that feels too general or diluted.
- Teams unsure who they are really targeting.
- Multiple buyer types with no clear focus per segment.
- Sales, marketing, and leadership holding different views of the “ideal
customer.”
What’s included
- Persona profiles with key traits and context.
- Goals, pains, and buying drivers.
- Decision process and common objections.
- Preferred channels and content types.
- Messaging suggestions tailored to each persona.
Personas support the Identity phase by clarifying exactly who you serve. They also
guide
Communication by shaping how you speak
to each segment in campaigns, content, and sales conversations.
- Identity: Define your primary and secondary buyer types.
- Communication: Adjust language, offers, and proof for each
persona.
- Optimization: Prioritize
web, funnel, and content updates around your best-fit personas.
- Navigation: Use
persona insights to refine targeting and test new segments.
Typical timeline
Personas are usually completed in about one week, depending on the number of segments and how much
existing data we can leverage.
Who this is for
- Brands that feel their message is too general.
- Teams that serve more than one type of buyer.
- Leaders who want sales and marketing aligned on who they are targeting.
Expected outcome
You get a simple, practical set of personas that are easy to share and use. They help you write sharper
content, design better campaigns, and build offers that match what people actually need.
