Messaging Guide

Inconsistent messaging slows content down and makes it harder for people to understand your value. The Messaging Guide creates one clear way to talk about your brand, offer, and results.

It anchors Communication in The ICON Method™: a reference for leadership, marketing, sales, and creative so every channel pulls from the same story, phrases, and proof points.

What this service solves

• Different teams saying different things about the brand.
• Messaging that feels vague, generic, or hard to remember.
• Content stuck in review because copy “doesn’t sound right.”
• Dependence on the founder to approve or write key messaging.

What’s included

• Brand voice and tone guidelines.
• Core brand statement and elevator pitch.
• Key value messages and supporting proof points.
• Headline and hook examples for web and campaigns.
• Message pillars for web, email, and sales decks.
• Clear “do” and “don’t” examples for language choices.

How it supports The ICON Method

The Messaging Guide lives in the Communication phase of The ICON Method™. It turns your strategy and personas into words people can actually use.

• Identity: Uses your brand strategy and personas as inputs.
• Communication: Defines the story, pillars, and phrases that drive every channel.
• Optimization: Speeds up copy for web, funnels, and automations.
• Navigation: Gives a baseline to test variations and improve performance.

Typical timeline

The Messaging Guide is usually completed in one to two weeks, depending on the number of offers or product lines.

Who this is for

• Brands that have shifted direction and need updated language.
• Teams that create content regularly and want a shared reference.
• Leaders who want a clear, repeatable way to explain the brand in any setting.

Expected outcome

You get a practical messaging playbook your team can copy into decks, landing pages, email sequences, and campaigns without starting from zero. It speeds up production and keeps your brand story consistent.