SEO

If people cannot find you, they cannot work with you. SEO gives your site a clean structure, clear signals, and relevant content so search engines and humans understand what you do.

SEO sits in Optimization for The ICON Method™: it connects your Identity and Communication to how people search, building stable, compounding organic traffic over time.

What this service solves

• Pages that do not show for the terms your buyers actually use.
• Unclear site structure that spreads authority across too many weak URLs.
• Missing or duplicate meta titles, descriptions, and headings.
• Slow load times and technical issues that hurt user experience.
• Content that is not aligned with search intent or key offers.

What is included

• SEO audit of technical health and on page structure for priority pages.
• Keyword and intent review focused on your core products and services.
• Updated meta titles, descriptions, and heading structure.
• Internal link recommendations to strengthen key pages.
• Basic schema and search appearance suggestions where relevant.
• Content and topic recommendations for future growth.

How it supports The ICON Method

SEO sits in the Optimization phase of The ICON Method™. It connects your Identity and Communication work to real search behavior.

• Identity: Uses your positioning and offers to focus the right terms.
• Communication: Aligns copy and structure with how people search.
• Optimization: Improves crawl, performance, and on page signals.
• Navigation: Gives a baseline to track rankings, traffic, and lead quality over time.

Typical timeline

An initial SEO pass usually runs two to four weeks, depending on site size and the number of priority pages. Ongoing support can extend from there if you want a steady program.

Who this is for

• Brands with a live site that is not generating organic traffic or leads.
• Teams planning a redesign and want SEO handled before new layouts go live.
• Leaders who want search traffic that compounds instead of short term spikes.
• Companies that rely on content and want a clear, search aligned plan.

Expected outcome

You get a cleaner site with stronger search signals on the pages that matter most, plus a simple roadmap for how to build content and authority over time.