Website UX

A website fails when visitors can’t quickly understand what you do or how to move forward. Website UX focuses on structure, flow, and clarity—helping users navigate your content intuitively and take the next step without friction.

It bridges Communication and Optimization in The ICON Method™: turning your story into intuitive journeys and conversion-ready pages tied to your offers.

What this service solves

• High website traffic but poor conversions.
• Pages that look good but don’t guide users effectively.
• Confusing navigation paths that cause drop-offs.
• Teams designing without a unified UX plan or hierarchy.
• Content arranged for the business, not the user journey.

What’s included

• User journey mapping and behavioral insights.
• Recommended sitemap and navigation structure.
• Wireframes for priority pages (homepage, services, product, contact, etc.).
• Content hierarchy and section-level guidance.
• CTA strategy for primary and secondary actions.
• Mobile-first considerations and responsive behavior.

How it supports The ICON Method

Website UX is a core part of the Optimization phase of The ICON Method™. It bridges communication and design, turning your brand message into a functional, conversion-focused experience.

• Identity: UX reflects your positioning, values, and tone visually.
• Communication: Ensures messaging is delivered with clarity and priority.
• Optimization: Creates the framework for high-performing pages.
• Navigation: Enables ongoing testing and iterative improvements.

Typical timeline

One to three weeks depending on the number of pages, depth of user journeys, and required wireframes.

Who this is for

• Businesses redesigning their website or preparing for a rebuild.
• Teams with traffic but low engagement or conversions.
• Brands wanting a more intuitive, persuasive, and structured customer experience.
• Leaders who want a UX foundation before investing heavily in design or development.

Expected outcome

You receive a complete UX blueprint that reduces guesswork, accelerates design and development, and increases the likelihood that visitors convert into leads or customers.