Website Design & Build

Your website should be more than an online brochure. It needs to communicate your value, guide visitors, and create clear paths to conversion. Website Build brings strategy, UX, design, and development together into one cohesive project.

It bridges Communication and Optimization in The ICON Method™: turning your story into a conversion-ready site that’s fast, clear, and aligned to your offers.

What this service solves

• Outdated or off-brand website design that doesn’t match who you are now.
• Low conversion rates or unclear calls to action across key pages.
• Poor mobile performance or slow load times hurting engagement.
• Disconnected forms, landing pages, and CRM workflows.
• Internal teams relying on patchwork fixes instead of a solid foundation.

What’s included

• Site architecture and page planning aligned to your customer journey.
• Custom website design built on your brand identity and messaging.
• Responsive front-end build for desktop, tablet, and mobile.
• On-page SEO structure (headings, metadata, internal links, basics).
• Form setup and integration with your CRM or lead capture tools.
• Launch checklist and basic training on how to use and update key areas.

How it supports The ICON Method

Website Build sits inside the Optimization phase of The ICON Method™ and connects directly to the work done in Identity and Communication.

• Identity: Uses your brand strategy and visual identity to drive design decisions.
• Communication: Applies your messaging guide to key pages and flows.
• Optimization: Delivers a performant, responsive website ready for campaigns.
• Navigation: Sets up the foundation to track performance and iterate over time.

Typical timeline

Most Website Build projects take between four and eight weeks, depending on page count, content readiness, integrations, and review cycles.

Who this is for

• Brands that have outgrown a starter site or template build.
• Teams launching a new offer, repositioning, or full rebrand.
• Businesses that need their website to support active campaigns and sales activity.
• Leaders who want a stable, scalable platform instead of constant patchwork fixes.

Expected outcome

You end up with a modern website that reflects your brand, supports clear user journeys, and connects directly to your lead and sales systems, so you can focus on growth instead of fighting your own infrastructure.